JNBY: Just Naturally Be Yourself

By The Starving Stylist on 11/23/2009

Filed Under:

Scarf: JNBY


A clothing line founded in 1994 in Hangzhou China, JNBY takes clothing beyond its basic function by allowing it’s wearers to think outside the box in discovering other ways to wear one single garment. A shirt turned into a skirt, scarf, and a shawl or a jacket that can be worn inside out or even upside down, JNBY has given its consumers the opportunity to be their own creative designer.

I have always been intrigued by the unique designs of JNBY, so with a recent invitation to its private fashion show of their Holiday 2009 collection, I was swift to RSVP and of course being a ‘STARVING’ individual that I am, how could I possibly deny free champagne, food and of course fabulous fashions?

The fashion show, hosted at their new and chic store location on West 4th in Kitsilano was a delight and intimate gathering of loyal clients, local fashionistas and artistically savvy individuals. Models sashayed intensely one by one down the runway, with the exception of one who soaked up some extra unneeded limelight by awkwardly grazing it but luckily, that did not take away the splendour and absolute edginess of the garments.

The clothing designs were fresh and innovative. The natural fabrics used were luxe and the leathers, completely lavish. I also liked the major intricate detailing that was presented and the wide use of different textures gave a lot of definition to the garments.

I enjoyed my time at the show, catching up with many familiar faces and getting to know new ones. I nearly went retardly-blind a handful of times though and bumped into a mannequin or two, due to the extreme track lighting set-up for the runway, but nonetheless I left the show with the admiration of a brand who understands that fashion is about “Showing personality through natural creativity” and by telling people to “Just Naturally Be Yourself”.

Check out any three of the JNBY locations in Vancouver @ Metrotown Centre, South Granville and West 4th Kitsilano.




Px.

20 comments for this post

I love it. Excellent presentation. I've already 'just clicked.'

Posted on November 23, 2009 at 4:57 PM  

Bwuahahaha! Gurlllll I just fixed it now! you can CLICK on it now! Thanks for the heads up love! xoxo

Posted on November 23, 2009 at 5:02 PM  

I absolutely love it! First shot is amazing, wish i could see what your lips are doing, since your eyes are beautifully tense in this pic lol

Posted on November 23, 2009 at 5:47 PM  
Anonymous

great pictures of you!! especially the shot of your eyes!!

-Mitaxoxo

Posted on November 23, 2009 at 5:52 PM  

I'll have to check it out! Cool pics :)

Posted on November 23, 2009 at 7:19 PM  
Katie

You're eyes scream of bitch.

Posted on November 23, 2009 at 7:29 PM  

Sounds like an interesting line, I'll be sure to go by the store thanks. :-)

Posted on November 23, 2009 at 8:24 PM  

Thanks for this post!

I always walk by JNBY and have not clue what's goin' on in there.

Now I know! def taking a peek next time I walk by :)

Mel.


www.whatmelwants.com

Posted on November 23, 2009 at 9:28 PM  

Nice scarf!

XoXo

Posted on November 24, 2009 at 6:16 AM  

sounds like you had a sweetass time
and i'm sure you were the fiercest boy theree
ps tots linked you when i won my first award...otherwise woulda done it for this one :)

myglitteringcreation.blogspot.com

Posted on November 24, 2009 at 3:59 PM  
Anonymous

Love the scarf

Posted on November 24, 2009 at 11:31 PM  

boy your hair is GORGEOUS!!
and your style is WICKED!!!

I officially love you.

and this was just my first visit to your blog. heeee

Posted on November 25, 2009 at 5:17 AM  

Oh, wow, discovering a new label is always exciting! JNBY ... First time I've heard of it. My curiosity is aroused!

Hello from Manila!

Nina

http://ninaballerinaclosetobsession.blogspot.com/

PS Fab blogsite!

Posted on November 25, 2009 at 1:26 PM  

HI DARLING, SORRY FOR THE LATE RESPONSE, YOU ROCK! DO YOU JAZZ TOO? LOL ;)

@ MAISONCHAPLIN.BLOGSPOT.COM

Posted on November 26, 2009 at 1:55 PM  

We need more of you. Or maybe not. Need you to stay special, right?

You are a monster. Love your posts. I'd hug your blog if I could.

Posted on November 26, 2009 at 3:51 PM  

sweet scarf, fierce brows!

xx raez

Posted on November 26, 2009 at 7:55 PM  

Nice studs on blazer <3

Posted on November 27, 2009 at 8:07 AM  
J.

I love the versatility! The scarf (if that's what you're wearing) is great!

Posted on November 29, 2009 at 8:53 AM  

it was good seeing you at the show! and the scarf looks great on you :)

Posted on November 30, 2009 at 10:38 PM  
Michelle

I never knew that this label existed in Vancouver, I`m definitely going to check it out soon! thanks

Posted on December 4, 2009 at 4:13 PM